This article reflects on the impacts of the Internet on the relationships between individuals, state agencies and social movements by analyzing the case of a gang rape in the Morro da Barão neighborhood in Rio de Janeiro in May 2016, which had national and international repercussions in the major media and on social networks. To do so, a mapping was conducted of news articles and videos about “rape culture” and of comments about this material, which led me to different understandings of the term and to moralities involved with these understandings and questionings of them. © 2016, Universidade Estadual de Campinas UNICAMP. All rights reserved.201647