Artículos de revistas
Hockey Stick Phenomenon: Supply Chain Management Challenge In Brazil
Registro en:
Bar - Brazilian Administration Review. Anpad - Associacao Nacional De Pos-graduacao E Pesquisa Em Administracao, v. 11, n. 3, p. 264 - 283, 2014.
18077692
10.1590/1807-7692bar2014130044
2-s2.0-84904617157
Autor
Sanches L.M.
Lima Jr. O.F.
Institución
Resumen
The objective of this study is to investigate a phenomenon that occurs in Brazil, specifically the spike in demand at the end of the sales period, known as the hockey stick phenomenon. This analysis will encompass the causes as well as the impacts of this phenomenon, in a way that allows alternative policies to be evaluated. Data was collected from a Brazilian branch of a large multinational in the non-durable consumer goods industry and in semi-structured interviews conducted face-to-face with executives of 26 clients. The data was used to generate a continuous simulation model based on the methods of systems dynamics. The findings showed that the phenomenon negatively impacted the manufacturer's financial performance in the long term and indicated required changes necessary to remediate the phenomenon. This is an empirical study on the hockey stick phenomenon, a problem that affects diverse companies in Brazil. 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