Tesis
Propuesta de modelo de gestión de información y conocimiento en el marco de un Observatorio Turístico Cantonal en la ciudad de Riobamba
Fecha
2016-04Registro en:
Salazar Andrade, Diana Paola. (2016). Propuesta de modelo de gestión de información y conocimiento en el marco de un Observatorio Turístico Cantonal en la ciudad de Riobamba. Escuela Superior Politécnica de Chimborazo. Riobamba.
Autor
Salazar Andrade, Diana Paola
Resumen
This project is a model of Information and Knowledge Management within the framewok of a
Cantonal Tourist Observatory in the city of Riobamba. It was held in the same city using the
comparative method to make variables of cases of information management and knowledge of
national an international tourist observatories, through qualitative method and structured interviews
were identified some information needs and knowledge of local tourism stakeholders was identified
by the analytical method, the organizational structure of the management model was proposed as
well. A comparative matrix of 2 cases of tourism observatories in Peru and Galapagos proposal
were used as good examples, the survey results showed an acceptance of 80% of local actors to
alternative tourist Observatory, this included the profile of services and products, pricing, process
flow diagram, alternative financing and strategic alliances. It is concluded that this researchcould
become a management tool capable of generating timely information and knowledge for making
strategic decisions in the tourism sector. It is recommended that the Polytechnic School of
Chimborazo could take the iniciative and responsibility for coordinating interagency work fot the
creation of the tourist observatory.