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Plastics and sustainable purchase decisions in a circular economy: The case of Dutch food industry
(PLOS ONEEspaña, 2020-09-28)
Every day, society’s concern over pollution caused by plastic waste grows greater. One of the most intensive sectors for the use of plastic is the food industry. Companies in this sector face the challenge of transitioning ...
Plastics and sustainable purchase decisions in a circular economy: The case of Dutch food industry
(PLOS ONEEspaña, 2020-09-28)
Every day, society’s concern over pollution caused by plastic waste grows greater. One of the most intensive sectors for the use of plastic is the food industry. Companies in this sector face the challenge of transitioning ...
Efecto del Influencer marketing en la moda a través de Instagram para las Mypes en Lima Moderna
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-03-06)
El presente trabajo de investigación tiene como objetivo principal determinar si existe una relación entre la actitud del consumidor hacia el anuncio y la intención de compra generada por el influenciador de moda en ...
Principales factores que influyen en la decisión de compra de Multivitamínicos del tipo Over The Counter (OTC), en mujeres de 25 a 39 años de nivel socioeconómico B de Lima Metropolitana, en el 2019
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-07-20)
El mercado de multivitamínicos Over the Counter (OTC), en los últimos años ha tenido un crecimiento exponencial a nivel mundial, el Perú no es ajeno a ello y viene evolucionando gracias a la mega tendencia del cuidado de ...
JOINCAR
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-12-13)
En este proyecto compartiremos información sobre la ejecución de una empresa que se dedicará en la asesoría, revisión general, negociación para la compra y búsqueda de auto de segunda mano para el mercado peruano. La ...
Efecto del Influencer marketing en la moda a través de Instagram para las Mypes en Lima ModernaEffect of Influencer Marketing in fashion through Instagram in Modern Lima
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019)
Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior -Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2012-12-01)
In a 2x2 between-subjects experimental design with 206 participants and three previous exploratory studies with 112 additional subjects, the author proposes a model that presents social advertising (i.e., green advertisements) ...
Gestão de compras em um fabricante de avião: uma análise sob a perspectiva da gestão de cadeia de suprimentos flexível
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2011-12-14)
The influence and status that the purchasing function has gained in manufacturing companies are not reflected in the literature related to aircraft manufacturers. There are few studies that adopt, in this environment, the ...
Gestão de global sourcing em empresas multinacionais com unidades produtivas em mercados emergentes: caso das subsidiárias brasileiras
(Universidade do Vale do Rio dos Sinos, 2012-10-08)
The growing competition for consumer markets, driven by globalization, has required organizations to put in practice strategies to support new business conditions in order to keep its market share and provide continuous ...
Gestão de global sourcing em empresas multinacionais com unidades produtivas em mercados emergentes: caso das subsidiárias brasileiras
(Universidade do Vale do Rio dos Sinos, 2012-10-08)
The growing competition for consumer markets, driven by globalization, has required organizations to put in practice strategies to support new business conditions in order to keep its market share and provide continuous ...