Now showing items 11-20 of 45574
A successful marketing and sales model for the pharmaceutical industry in Mexico
In this paper will be found information concerning the current situation of the pharmaceutical industry worldwide and in Mexico, highlighting the drivers and trends that will move the industry in the near future and how ...
Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
Smoking habit seriously affects public health in a number of direct and indirect ways. The study reported here took place in Brazil and examined the promotional activities of the tobacco industry at the point of sale, with ...
Concept of Sale for the Purposes of the General Tax on SalesConcepto de Venta Para Efectos del Impuesto General a las Ventas
(Pontificia Universidad Católica del Perú, 2014)
The effect of promotional mix on the increased sales of sports products
(Universidad del Zulia, 2019)