Now showing items 1-10 of 88169
Public relations and sustainability: the quality of digital public communication of environmental governing organizations
(Univ Malaga, Inst Investigacion Relaciones Publicas, 2018-01-01)
A wide variety of digital communication strategies and public relations has been implemented to provide transparency to the formulation, execution and evaluation of public policies in various areas, including environmental ...
Public relations as a source to improve public services in Santa Elena Peninsula
(ESPOL. EDCOM., 2013)
O fenômeno do Astroturfing segundo líderes de opinião das relações públicas brasileiras
(Universidade Federal de Santa MariaBrasilUFSMUFSM Frederico Westphalen, 2021-08-17)
This paper addresses the perception of Public Relations professionals in Brazil regarding the Astroturfing phenomenon, for this reason, a qualitative approach was proposed through exploratory research. The relational ...
Diplomacia Pública no blog Be Brasil
(Universidade Federal de Santa MariaBrasilUFSMUFSM Frederico Westphalen, 2019-11-18)
Public diplomacy is a field of study that intersects several areas, including public relations. International public relations deals with a nation's relationship with global audiences and public diplomacy is the nation's ...
Públicos em relações públicas: desenvolvimento de uma ferramenta para caracterização de grupos de interesse
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2019-12-02)
The theme of this monograph is the study of publics in Public Relations, with delimitation in the development of a tool for publics characterization. As a problem, we bring this gap to de area. The general objective is to ...
Public Relations in the novel Tiempos recios by Mario Vargas Llosa: A literary approach to the life and work of Edward Bernays FreudLas Relaciones Públicas en la novela Tiempos recios de Mario Vargas Llosa: Una aproximación literaria a la vida y obra de Edward Bernays FreudRelações Públicas no romance Tiempos recios de Mario Vargas Llosa: Uma abordagem literária à vida e obra de Edward Bernays Freud
A public relations' role in strategic planning under consequentialist theories and perspectives
(Univ Malaga, Inst Investigacion Relaciones Publicas, 2015-01-01)
Consequentialist theories postulate that our actions' consequences should be the focus on our thoughts over professional ethics. When applied to discussions regarding the role of public relations in strategic planning, ...
Trust as a contextual variable for public relations: Reflections from Latin America
This conceptual paper contends, considering the Latin American context, that public relations as a discipline and practice needs to address the relevance of trust in understanding of and theorizing on public relations ...