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La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú.The Application of Relational Marketing in Latin American Mass Consumer Markets: A Case Study in PeruA aplicação do marketing relacional em mercados massivos da América Latina: estudo de casos no Peru
(Universidad del Rosario, 2013)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
Campaña de marketing alternativo para el Festival Internacional de Cine y Tv para Niñ@s
(Universidad del Azuay, 2013)
A atuação das Relações Públicas no Marketing Político
(Universidade Estadual Paulista (Unesp), 2010)
This paper discusses the performance of pubic relations professional in the field of political marketing, using its tools and strategies in accordance with the established goals. The study presents a general approach to ...
Marketing Library Services: A Nuts-And-Bolts Approach - Fid 709
(La Rosa, Sharon, 1995)
We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why ...
Marketing Library Services: A Nuts-And-Bolts Approach - Fid 709
(La Rosa, Sharon, 1995)
We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why ...
Marketing Relacional
(2014)
Marketing da informação : entre a promoção e a comunicação integrada de marketingInformation marketing : between promotion and integrated marketing communication
(Programa de Pós-Graduação em Ciência da Informação da Universidade Federal da Paraíba, 2013)
Do Market Prices Reflect Real Scarcity? Theories and Facts
(Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2019)