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Allocation of authority in franchise chains
(2010-07-19)
This article investigates the level of delegation in franchise chains, distinguishing the two most relevant franchising models: Business Format Franchising and Learning Network Franchising. The two models basically differ ...
Análise da relação franqueador-franqueado em redes de franquias de alimentos.
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2005-12-16)
This dissertation investigates the organization architecture of franchise chains in Brazil, particularly in food franchising. We analyze the organizational architecture by means of a set of variables that allows to classify ...
Planejamento estratégico de canais de marketing: uma aplicação ao franchising no Brasil
(2005-11-24)
The purpose of this research is to collect data in order to develop a decision model that ex-plains the choice of franchising as a distribution strategy based upon the Transaction Costs Economics Theory.
Modelo de viabilidade econômica para franquia de delivery online
(Universidade Federal de Santa MariaBrasilUFSMCentro de Tecnologia, 2017-11-28)
The increase in competitiveness between companies makes entrepreneurs aware for the market changes. Franchising is a sector that has gained strength in recent years and in the first half of 2017 showed an increase of 9.4% ...
Transformação digital no franchising: quais as tendências inovadoras do setor?
(Florianópolis, SC, 2021-09-20)
De acordo com as transformações e adaptações que o mundo está passando com as inovações tecnológicas, há um reflexo de comportamento em diferentes setores do mercado de atuação. Este trabalho tratará da transformação digital ...
Franchising as a catalyst for conscious capitalism in retail: an exploratory study on the benefits in franchising chains
(2020-01-17)
Franchising is an internationally implemented business model characterized by a great partnership and responsibility between the parties, being compared in some studies to a marriage relationship, due to the high degree ...
Comparative analysis of the franchise services marketing mix: a study on Agua Doce Express and Agua Doce Master
(Univ Federal Campina Grande, Centro Ciencias Juridicas & Sociais, 2020-01-01)
Choosing the path to be used to deliver products and services to the intended audience is one of the key decisions for organizations or all efforts employed to produce the goods and services will be in vain. However, ...
Análise de cenários de modelo de franquia de pequeno porte
(Universidade Federal de Santa MariaBrasilUFSMCentro de Tecnologia, 2018)
The new entrepreneur inexperience may be a risk factor when inserts itself in the market.
That risk could be minimized when joining a franchise that already is organized and
consolidated in the mart. The objective of ...
Franquias: quais as vantagens e desvantagens ao investir neste tipo de negócio?
(Universidade Tecnológica Federal do ParanáCuritibaBrasilEspecialização em Gestão FinanceiraUTFPR, 2017-06-26)
This essay has the purpose of studying the viability of the implementation of a franchise in Brazil. When the investors decide to open a business, they have doubts about which type is more advantageous or profitable than ...
Star Wars: um estudo sobre o universo da franquia cinematográfica
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Imagem e Som - PPGIS, 2012-11-30)
The major media conglomerates consolidated from the 1980s invest heavily on franchises captained by blockbusters movies and a wide range of products derived from them, in search of larger profits in the worldwide entertainment ...