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Diseño de estrategias CRM (Customer Relationship Management), para la Empresa Automotores Rolando Naranjo de la ciudad de Riobamba, provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2018-12-20)
The present research work is the Design of Strategies CRM (CUSTOMER RELATIONSHIP MANAGEMENT), for the Automotive company Rolando Naranjo dedicated to the commercialization of pre-owned vehicles aims to design strategies ...
Propuesta de Estrategias de Marketing Relacional con aplicación en Customer Relationship Management (CRM), para el posicionamiento de la Empresa Farotex de la ciudad de Riobamba, periodo 2016-2017
(Escuela Superior Politécnica de Chimborazo, 2018-01-05)
This research named “Proposal of relational marketing strategies with the application Customer Relationship Management (CRM)”, for the positioning of FAROTEX Company in Riobamba city, period 2016-2017, its purpose is solve ...