Now showing items 1-10 of 36436
The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior
This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes ...
Determinants of the knowledge of the total cost of consumer loans Determinantes del conocimiento del costo total que se paga en los préstamos de consumo
(Emerald Group Publishing Ltd., 2019)
© 2018, Emerald Publishing Limited.Purpose: The purpose of this paper is to examine the influence of consumer-related and bank-related characteristics on the knowledge of the total cost of consumer loans paid by consumers ...
Perceived vulnerability in consumer ethnocentrism
This research establishes that the consumer’s perceived vulnerability to a threat is a relevant variable that modifies the preference for domestic origin products. Many times, consumers balance their personal well-being ...
TRUE OR FALSE: CONSUMER PERCEPTION TO GREEN CONSUMER RETAIL
(Univ Nove Julho, 2016-07-01)
The aim of this study was to analyze the influence of greenwshing in consumer awareness for green consumption in retail. Under this approach was evaluated if the greenwashing confuses consumers about what is to be green ...
Estudo de indicadores de desempenho da atividade do ombudsman em empresas de servi??os
(Universidade Federal da Bahia, 2007)
Consumer-Citizens of China
Perhaps no other topic is more at the intersection of important marketing trends and developments than globalization. Globalization is driven by a wide range of technological, cultural, economic, and environmental forces. ...