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A efetividade das estratégias de advergaming: um estudo experimental comparando advergames e in-game advertisings
(Universidade Federal de Minas GeraisBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASUFMG, 2018-06)
Objective: This article aimed to explain the generated effect of advergaming strategies in the attitude of the players towards the brand, as well as the recall of the brand. Method: Were compared the ...
Advergaming, uma estratégia promocional interativa: um estudo experimental
(Universidade Federal de Minas GeraisUFMG, 2014-12-17)
The advent of web 2.0 has transformed the internet into a multidirectional channel, changing the way consumers relate to companies (JAFFE, 2006). In this context interactivity has become essential for companies to be able ...
IN-GAME ADVERTISING E ADVERGAME: FATORES QUE AFETAM O IMPACTO DA MENSAGEM NAS FERRAMENTAS DE ADVERGAMING
(Universidade Federal de Santa Maria, 2015)
Adequação da metodologia Ágil scrum a produção de Advergames
(Universidade Federal de Pernambuco, 2014)
The effect of advergames, banners and user type on the attitude to brand and intention to purchase
(FECAP, 2018-06)
Purpose - This research was intended to analyze the effectiveness of advergames in comparison with banners. In addition, it seeks to analyze whether the type of user (someone who just casually browses the Internet vs. ...
El advergaming como soporte publicitario emergente en marcas de consumo masivo en la ciudad de Guayaquil
(Universidad de Guayaquil: Facultad de Comunicación Social, 2020-03)
El presente trabajo de investigación sobre “El advergaming como soporte publicitario emergente en marcas de consumo masivo en la ciudad de Guayaquil” tiene como finalidad estudiar el advergaming como soporte emergente ...
Análisis del ADVERGAMING como soporte publicitario en productos de consumo masivo en la ciudad de Guayaquil.
(Universidad de Guayaquil: Facultad de Comunicación Social, 2019-03)
Actualmente la tecnología ha tomado el protagonismo en nuestras vidas, las personas pasan la mayoría de su tiempo frente a un dispositivo tecnológico que les brinda entretenimiento a cualquier hora del día, crear cosas ...