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Do Market Prices Reflect Real Scarcity? Theories and Facts
(Pontificia Universidad Católica del Perú, 2019)
A atuação das Relações Públicas no Marketing Político
(Universidade Estadual Paulista (Unesp), 2010)
This paper discusses the performance of pubic relations professional in the field of political marketing, using its tools and strategies in accordance with the established goals. The study presents a general approach to ...
Do Market Prices Reflect Real Scarcity? Theories and Facts
(Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2019)
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú.The Application of Relational Marketing in Latin American Mass Consumer Markets: A Case Study in PeruA aplicação do marketing relacional em mercados massivos da América Latina: estudo de casos no Peru
(Universidad del Rosario, 2013)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
A atuação das Relações Públicas no Marketing Político
(Universidade Estadual Paulista (UNESP), 2015)
A atuação das Relações Públicas no Marketing Político
(Universidade Estadual Paulista (Unesp), 2015)
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú
(Universidad del RosarioCO, 2013-04-30)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú
(Universidad del RosarioCO, 2013-04-30)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
Relational marketing in mass marketing: theory or actual practice?
(Universidade Nove de Julho (UNINOVE)BR, 2012)
The relational marketing paradigm, as well as its predecessors, has been rapidly added to marketing management’s lexicon and tool kit. In conjunction with this concept, theoreticians have devised techniques that are essential ...