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Marketing in politicsEl marketing en la políticaMarketing na política
(Pontificia Universidad Católica del Perú, 2016)
Political marketing: theoretical and methodological weaknessesMarketing político: debilidades teóricas y metodológicas
(Sello Editorial Unicomfacauca, 2015)
Incidences of the public agenda on citizens’ political attitudes through the theory of forgotten effects
(Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2021-01-29)
This study contributes to the field of political marketing through the use of instruments based on the Theory of Forgotten Effects. According to this theory, when individuals attribute value to the incidences or connections ...
Déjame que te cuente: storytelling on current political campaignsDéjame que te cuente: el storytelling en las campañas políticas actuales
(Pontificia Universidad Católica del Perú, 2019)
El marketing en la políticaMarketing in politics
(Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2016)
Representing the voter: reviewing the literature and proposing a new theoretical approachRepresentações do eleitor: revendo teorias e propondo novos caminhos
(Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas, 2012)