A gap has been identified in the literature on the diagnosis and monitoring of the degree of strategic alignment. The main objective of this article is to diagnose and analyze the strategic alignment profile using the ...

This paper presents the organizational culture of the City Council of the municipality of Don Pedrito, in the state of Rio Grande do Sul Achieving this was important because it was never designed a survey with the aim ...

Purpose – Customer value orientation, brand value and business ethics are critical variables to developing long-term relationships with customers and achieve sustainable sales growth over time. Th is research shows how ...

Purpose While companies have increasingly encouraged employees to adopt a customer orientation, less attention has been given to the impact that customer orientation has on employees' job outcomes and performance. Previous ...

This paper aims to develop a model that analyzes the influences of organizational values on organizational commitment, entrenchment and consent, as antecedent variable, and work performance, as a consequent variable. In ...