Retailers compete against national manufacturers by launching store brands. National manufactures regularly use brand promotions to fight store brands back. The purpose of this article is to find out whether attitudes ...

Brands are eager to gain their consumers love and respect by connecting with them in a more efficient manner in order to become a Lovemark. This happens very frequently in the football “world” as it is the sport with the ...

The present work of Curricular Integration had as objective to develop the branding of the Pungalá parish for the positioning in the tourist sector of Chimborazo, where the methodology of mixed quantitative-qualitative ...

Nation branding has recently gained importance as countries strive for a global competitive advantage to attract worldwide tourists, foreign direct investment and talented workforce, and to enhance consumer preferences for ...

En el marco de esta última década y de la embriaguez vivida por el redescubrimiento o –seudorrevaloración– del Perú a partir de la gastronomía, el turismo y el crecimiento económico, esta investigación emplea la teoría ...

Understanding the identities and their construction process has proven valuable tools for designers. We resort to these to give meaning and value to things, as well as better understand the scenarios where they are inserted ...