Organizations use multiple strategies to increase the number and impact of eco-innovations as a path to achieve competitive advantage. In this article, we study the role of open innovation activities, specifically related ...

La aplicación del Marketing Sostenible 4.0 en las agroexportadoras tiene como objetivo crear confianza y fidelidad en el consumidor, puesto que, integra los medios más eficaces del marketing tradicional offline y la ...

Digital marketing is important to use to generate links between users and improve communication through digital media. The purpose of this research is to improve the relationship with users of the Student Welfare Unit of ...

The contribution of the current dissertation is to determine the entrepreneurs' knowledge perception based on issues related to innovations. The theoretical model presented studies the entrepreneur knowledge perception. ...

This article analyzes the study of the relationship among knowledge management, the company's market orientation, innovativeness and organizational outcomes. The survey was conducted based on a survey held with executives ...

This article analyses the main implications of the new historical context, and in particular, the constitution of markets or quasi markets in higher education, with respect to the organizational analysis of universities