A unique characteristic of emerging economies is the wide variety of dominant channel formats. We evaluate the influence of a brand's marketing mix on channel partners and consumer sales in both full and self-service ...

Given the growing consumer preference for eastern food and the increase in restaurants offering this cuisine, the aim of this article was to characterize and analyze the form of selection of distribution and communication ...

This work intends to review the literature about transaction costs economics, propose a governance structures model and stipulative operational definition for idiosyncratic investments.

The purpose of this research is to collect data in order to develop a decision model that ex-plains the choice of franchising as a distribution strategy based upon the Transaction Costs Economics Theory.