Now showing items 1-10 of 8008
Plan de marketing social para la Asociación “APRODVICH”, de la ciudad de Riobamba, provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2019-07-30)
The following research project called "Social Marketing Plan for the APRODVICH Association of Riobamba city, Chimborazo province", aims to position the brand of its synthetic field in the Riobamba market. Fundamentally the ...
Estrategias de marketing turístico para la parroquia Punín, cantón Riobamba, provincia de Chimborazo.
(Escuela Superior Politécnica de Chimborazo, 2018-07)
This research work has the objective to propose tourism-marketing strategies for the
Punín parish, from Riobamba canton, Chimborazo province; located in the central region
of Ecuador. Based on the market study, the direct ...
Plan de marketing digital para el posicionamiento de Duck Marketing Solutions en la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-05-18)
In this study, a Digital Marketing plan is proposed for the positioning of Duck Marketing Solutions, headquartered in Riobamba city. To have constancy about the investigation, a qualitative and quantitative study approach ...
Diseño de un plan de marketing mix para Talleres Gabriel de la ciudad de Riobamba, periodo 2012-2014
(Escuela Superior Politécnica de Chimborazo, 2013)
The Mix Marketing Plan is a basic management tool that uses any enterprise oriented to the market that pretends to be competitive. This work is summarized in the following chapters: The first chapter called Nature of ...
Plan integral de marketing para el almacén “Lubrirepuesto Bonilla” del cantón Caluma provincia de Bolívar.
(Escuela Superior Politécnica de Chimborazo, 2018-11)
The objetive of this research work was desing a marketing plan that allows improving the positioning of business dedicated to the sale of godos and services of automotive parts for cars. Through a qualitative analysis, the ...
Plan de marketing para la Empresa Humitas San Nicolás de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2019-06-24)
The current research Project aimed to develop a marketing plan for “Humitas San Nicolás” enterprise at Riobamba city, which seeks to contribute to the enterprise positioning and development in the market, by means of stating ...
Plan de marketing estratégico para la Asociación ASOKARAKUNA, de la ciudad de Riobamba, provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2018-08-17)
This research project aims to devise a marketing plan which enable to increase the client portfolio of the Karanakuy Sumak Mikuykuna Food Service Association – ASOKARAKUNA, in Riobamba city of Chimborazo province, in 2018 ...
O perfil do consumidor e a percepção das estratégias de marketing em três mercados de proximidades agroecológicos no estado de Minas Gerais
(Universidade Federal de São CarlosUFSCarPrograma de Pós-Graduação em Agroecologia e Desenvolvimento Rural - PPGADR-ArCâmpus Araras, 2017-05-29)
The objective of this dissertation was to identify the marketing strategies used in selected agroecological proximity markets associated with the perception and the profile of the consumers of these sites, and the specific ...
Plan de marketing digital para posicionar la cooperativa de transportes “San Gerardo” Ltda. de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-12-16)
The main objective of this study was to improve the position of a cooperative in the market of Riobamba city based on digital marketing strategies that contribute to the fulfillment of the objectives. For which an exploratory ...