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Marketing digital em organizações públicas: um estudo de caso na editora da Universidade Federal de Santa Maria (UFSM)
(Universidade Federal de Santa MariaBrasilAdministração PúblicaUFSMPrograma de Pós-Graduação em Gestão de Organizações PúblicasCentro de Ciências Sociais e Humanas, 2019-07-29)
The present study consists of a case study of exploratory nature and qualitative approach,
applied at the publishing house of the Federal University of Santa Maria (UFSM), a sector
with significant importance in the ...
Marketing e serviço público: pesquisa de marketing como ferramenta para a melhoria da qualidade de gestão de uma IFESMarketing and public service: marketing research as instrument to improve management quality of a higher education institution
(Universidade Federal Rural do Rio de JaneiroBrasil--UFRRJ, 2018)
Estudo de caso múltiplo sobre as capacidades de marketing na abertura de novos mercados de empresas de moda do sul do Brasil
(Universidade do Vale do Rio dos Sinos, 2018-09-25)
This study was carried out with the intent to understand the relationships of the es-sential marketing capacities in the process of opening new markets of fashion com-panies with different strategic orientations: cost, ...
Estudo de caso múltiplo sobre as capacidades de marketing na abertura de novos mercados de empresas de moda do sul do Brasil
(Universidade do Vale do Rio dos Sinos, 2018-09-25)
This study was carried out with the intent to understand the relationships of the es-sential marketing capacities in the process of opening new markets of fashion com-panies with different strategic orientations: cost, ...
O marketing de rede como estratégia para o desenvolvimento sustentável
(Universidade Federal de Santa MariaBREngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de Produção, 2011-08-25)
The third sector in Brazil is an industry with great growth potential, but due
tomismanagement performed, the non-governmental organizations end up using
the funds raised only for their survival. Thus, the investment ...
A estratégia de marketing educacional: um estudo de caso da Faculdade Murialdo
(Universidade do Vale do Rio dos Sinos, 2018-03-03)
The Educational Marketing of Higher Education Institutions should have the mission of knowing and understanding the real needs of those involved. To the extent that by meeting these expectations you can be ahead of your ...
A estratégia de marketing educacional: um estudo de caso da Faculdade Murialdo
(Universidade do Vale do Rio dos Sinos, 2018-03-03)
The Educational Marketing of Higher Education Institutions should have the mission of knowing and understanding the real needs of those involved. To the extent that by meeting these expectations you can be ahead of your ...