Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed ...

This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, ...

Market-Oriented companies are committed to understanding both the needs of their customers, and the capabilities and plans of their competitors through the processes of acquiring and evaluating market information in a ...

The current technology has provided the necessary means for creating better assistive tools. Among these tools, the interest on assistive robotics has been growing, since its cost is being reduced and new equipment is ...

This study's main objective is to highlight the use of Emotional Intelligence as an important tool in the constant pursuit of successful contemporary professional. This monograph is intended to allow the understanding of ...

This study presents a theoretical and conceptual question of the marketing mix for connectivity products in Parana, with the audience the municipalities of the state.Presents the technology currently employed for the ...