Despite the undisputed importance of luxury as an industry in many economies and societies, the African luxury industry has attracted few academics and little research, especially from the business perspective. Based on ...

Green luxury is a promising stream in the environmental marketing and sustainable development literature. Yet, scholars are still investigating why green consumers show a positive attitude toward ethical consumption but ...

The luxury law is a new specialization of law that consists of advising all companies that are dedicated, in their different categories, to the luxury economic sector. Likewise, in this article we will explain what the new ...

Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian ...

The primary purpose of this research is to get insight into the preferences of luxury customers who prefer items with less visible brand indications. It is the purpose of this research to examine how consumers build meaning ...

The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ...