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The local aspect in the successful brands in Latin America: empirical evidence of its prevalence, the role of local and global companies, and Its effect on consumers
(MDPI, 2021)
Local businesses, local brands, and brand names in the local language help to preserve the local culture of a country. Through a content analysis, this study examined the 880 most successful brands in nine Latin American ...
Colombia, entre lo local y lo global : la inserción de las regiones en la nueva economía global.
(2012-10-03)
El tema de la divergencia regional frente a la economía globalizada ha sido analizado en Colombia desde una perspectiva principalmente económica. Con base en indicadores de las regiones geográficas del país, este trabajo ...
Determinants of the success of global and local brands in Latin America
(2015)
The purpose of this paper is to address the issue of the implementation of global and local brands
in Latin America by drawing on contingency theory to develop and test hypotheses relating to how
product category ...
Exploring the global/local boundary in education in developing countries: The case of the Caribbean
(British Association for International and Comparative Education, 2011-05-18)
This article focuses on education in developing countries in the context of globalization and with specific reference to the Caribbean. It examines the concept of globalization and related concepts, and positions developing ...
Is there room for local development in a globalized world?
(2005-08)
This article seeks to answer the question asked in the title: no easy task, as we shall see. To this end, it will be necessary, firstly, to clarify what "globalization" means in this context; secondly, to identify the ...