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Advancing research on loyalty programs: a future research agenda
(Springer, 2015)
Despite the growing literature on loyalty program (LP) research, many
questions remain underexplored. Driven by advancements in information technology,
marketing analytics, and consumer interface platforms (e.g., ...
The different roles of switching costs on the satisfaction-loyalty relationship
(Emerald Group Publishing Ltd., 2009)
Purpose - The purpose of this paper is to develop and empirically test the antecedent, mediating and moderating role of switching costs on the relationship between satisfaction and loyalty. Design/methodology/approach - ...
The effect of customer satisfaction on customer loyalty in the motor industry
(Universidad del Zulia, 2019)
Customer loyalty and brand management
Loyalty is one of the main assets of a brand (Aaker, 1991; Yoo and Donthu, 2001). It means
repeat purchasing of the brand based on strong internal disposition—in other words, repeat purchase
behaviour resulting from a ...
Customer Perception about Loyalty Programs in Agricultural Market: a case study
(FUND ESCOLA COMERCIO ALVARES PENTEADO-FECAP, 2008)
This study discusses the use of loyalty programs and Customer perception in, agricultural market. The theoretical review includes relationship marketing, its objectives, dimensions and instruments, and loyalty programs. ...
Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru
(MDPICH, 2022-07-25)
"This study aimed to determine the effect of corporate social responsibility (CSR) on
consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank
consumers fulfilled an online survey. ...
Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru
(MDPICH, 2022-07-25)
"This study aimed to determine the effect of corporate social responsibility (CSR) on
consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank
consumers fulfilled an online survey. ...