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Managing the brand from within
Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century
Internal branding: conceptualization from a literature review and opportunities for future research
(Corporación Universidad de la Costa, 2020)
Desenvolvimento de branding para marca Ecolossus
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2017-11-30)
The present study intended to provide comprehension and the appropriate development of the identity system and branding for the Ecolossus brand, a forest engineering consulting company from Curitiba. Thus, the project aimed ...
Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ...
Crítica de Libro: Brand New de Wally Olins
(Universidad Peruana de Ciencias Aplicadas (UPC), 2014-08-18)
Review of the book Brand New by Wally Olins.
Branding Corporativo: una revisión bibliográficaCorporate Branding: a bibliographic review
(Corporación Universidad de la Costa, 2020)
Do manual de identidade visual para o brand book: a importância do design gráfico para o branding
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Desenho Industrial, 2012-10-22)
This paper presents a theoretical and conceptual design of the award, especially the graphic design on its strategic role in the expression proposed by branding communications, and also to position it within the strategic ...
Proposal of a theoretical model of branding for the positioning of the university brand
(Revista Espacios, 2017)
This article of reflection presents a vision of marketing potential and the applicability of one of its tools, called branding. In this is a historical review of branding, showing its importance through the times and how ...