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TRUE OR FALSE: CONSUMER PERCEPTION TO GREEN CONSUMER RETAIL
(Univ Nove Julho, 2016-07-01)
The aim of this study was to analyze the influence of greenwshing in consumer awareness for green consumption in retail. Under this approach was evaluated if the greenwashing confuses consumers about what is to be green ...
Collective actions as the effective measure for the protection of consumers in ColombiaLas acciones colectivas como la medida efectiva para la protección de los consumidores en Colombia
(Pontificia Universidad Católica del Perú, 2017)
Consumer-company identification: development and validation of a scale
(Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2010)
Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen (2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological ...
Growing consumer rights in neoliberal times: The top-down origins of consumer organizations in Argentina between 1978 and 1993
(Emerald, 2015-01)
Purpose – The purpose of this paper is threefold: first, to analyze the origins of Adelco in the context of the “Consumer Orientation Campaign” (Orientación Para El Consumidor, OPEC, in Spanish) promoted by the Ministry ...
Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues
Although previous studies revealed the positive perception effect of corporate social responsibility (CSR) on consumer behavior, the influence mechanism and the impact of individual characteristics on the effect have been ...
Chicken meat consumer profile in northwestern São Paulo State, Brazil
(2013)
Brazil is the world’s first chicken meat exporter nowadays. The maintenance of this position requires a constant quality attributes evolution. This work evaluated the chicken meat consumer profile in the northwest region ...
How national culture on consumers' decision-making styles: a comparative study among Americans, Brazilians, Chinese, and japanese in the purchase of cell phones.
(2009)
The influence of the national culture on consumer decision-making styles is investigated using a sample of Americans, Brazilians, Chinese, and Japanese consumers who have purchased a cell phone in the past three years. To ...
Indexing Personal Image Collections: A Flexible, Scalable Solution
(Ieee-inst Electrical Electronics Engineers IncPiscatawayEUA, 2010)