Purpose – Given the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media is fundamental for retail firms. Yet, little is known ...

Purpose – Given the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media is fundamental for retail firms. Yet, little is known ...

Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have ...

Academic research has suggested that social media can improve corporate reputation, sales, return on investment, positive word-of-mouth and create value for consumers. Playing the central role in this relational process, ...

Western Societies are facing several challenges at the economic, social, and environmental levels. The demand for healthcare is increasing and changing its focus due to the ageing of populations and the rise of chronic ...