The main goal of this study is analyzing the Jovem Nerd enterprise communication on YouTube website and the relationship established between the YouTubers and its channel's subscribers. The study focused on the videos ...

YouTube has become an important video sharing platform. Several users regularly produce video content and make this task their main livelihood. However, such success is also drawing the attention of malicious users propagating ...

The analysis of trends is a means of communication and a determining factor for the development of organizational strategies for the maintenance of relations between brands and services. It is in this scenario that the ...

O presente trabalho identifica janelas de oportunidades de novos modelos de negócio assentados nas novas Tecnologias de Informação e Comunicação, em especial o YouTube, plataforma que com os seus canais cria as condições ...