The question about the effectiveness of companies in maintaining their own communities versus benefiting from the ones owned by consumers remains open. We examine differences between firm-managed and customer-managed brand ...

Participation is the cornerstone of any community. Promoting, understanding and properly managing it allows not only keeping the community sustainable, but also providing personalized services to its members and managers. ...

This article aims to investigate the culture of usage of the virtual learning community Conecta Unijuí by analyzing communities created since the year of its creation in 2007 until the year 2013, totaling 3,923 communities. ...

In this article the purpose is to make a conceptual review of the background, the definitions, with which a proposal of a definition, the classification of learning communities, the goals and principles of the learning ...

En este artículo el propósito es hacer una revisión conceptual de los antecedentes, las definiciones, con las cuales se llega a una propuesta de una definición, la clasificación de comunidades de aprendizaje, las metas y ...