This article seeks to clarify how two-sided messages work by explaining their causal effects on purchase intention moderated by the self-confidence of individuals. Three studies were performed. Study 1 measured individuals’ ...

As mensagens bilaterais proporcionam maior credibilidade e consequentemente melhoram a atitude sobre o respectivo anúncio e, geralmente, fazem aumentar a intenção de compra. Entretanto, já foram identificadas situações em ...

This project seeks to investigate the Paggi case, the first and only company that currently adopts payments through the messaging application in Brazil. This payment model leveraged the critical mass of messaging application ...

Currently, the internet is the main product information source for many consumergoods, mainly because of the irruption of consumer reviews based on blogging. Messages placed on them are usually perceived as a reliable and ...

InCosmiCon (Intelligence in the Cosmic Context) is a project about SETI and Big History which arises on one side from the experience of the Italian SETI program, and on the other side from the project La vida en el universo: ...

This paper presents the main messages of a South American expert roundtable (ERT) on the unintended side effects (unseens) of digital transformation. The input of the ERT comprised 39 propositions from 20 experts representing ...