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Branding, criação, storytelling e gerenciamento de marcas: relatório de produção da marca da banda Quasar
(Universidade Federal do Rio Grande do NorteBrasilUFRNComunicação Social - Audiovisual, 2019)
Déjame que te cuente: storytelling on current political campaignsDéjame que te cuente: el storytelling en las campañas políticas actuales
(Pontificia Universidad Católica del Perú, 2019)
Storytelling: Digital storytelling
Presentación donde se explica el término Digital y Data Storytelling.
Segmentação de vídeos para storytelling interativo baseado em vídeo
(Universidade Federal de Santa MariaBRCiência da ComputaçãoUFSMPrograma de Pós-Graduação em Informática, 2013-02-28)
Video-based interactive storytelling has as its main goal the generation of interactive narratives,
allowing users to control the course of the story and using cinematographic compositions
to dramatize it. For this process ...
Storytellers and their discursive strategies in a post-acquisition process
(Emerald Group Publishing Limited, 2008)
Purpose - The aim is to discuss how storytelling can be used in different ways to enlighten change processes occurring within and after a takeover situation. Design/methodology/approach - Case study reseach based on in-depth ...
Storytelling and political marketing: humanity and emotions in pursuit of legitimate visibilityStorytelling y márquetin político: humanidad y emociones
(Poliantea, 2013-03-13)
This article offers a review of the phenom-enon of storytelling as a political tool of legitimacy and a political communication resource. It presents an approach to the main conceptual contributions of storytell-ing and ...
O Narrador: considerações sobre a arte de contar histórias na cidade
(Universidade Estadual Paulista (UNESP), 2016)
Understanding transmedia music on youtube through disney storytelling
Transmedia storytelling has been integrated into contemporary society through social media, where influencers have enabled the building of worlds. Within this environment of humaninteraction, fiction and converging social ...