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El brand-cause fit como estrategia publicitaria. Caso ‘No estás solo’ de Sprite
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022-01-08)
Diversos autores han determinado conceptos referidos a la inclusión de problemáticas sociales en la publicidad, siendo uno de ellos el brand-cause fit, referido a la condición en la que una marca y un problema social –con ...
Brand social cause activism: the good, the bad and the ugly
(2021-07)
Brands increasingly take a stand on controversial social issues. Is it worth the risk to polarize consumers? To investigate this issue, this thesis conducts 2 studies, a five factor between-subject experiment ...
The Brand-Cause Fit in the Advertising Campaign for Sprite’s #YouAreNotAlone
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
Several authors have determined concepts related to the inclusion of social problems in advertising. One of them is brand-cause fit, which refers to the condition in which a brand and a social problem—with which the target ...
DIALOGUE ABOUT THE LIABILITY OF CORPORATE SOCIAL CONCEPTS (CSR) AND MARKETING FOR SOCIAL CAUSES (MCS) INVESTMENT IN THE CONTEXT OF CORPORATE SOCIAL (ISC)
(Univ Nove Julho, 2015-04-01)
With the evolution of social relations between business organizations and society, especially after the 1980s, a multitude of terminologies comes in addition to propose specific to their applications, causing some understanding ...
Pediatric trauma and its relation to social health determinants
(2013)
Background: Trauma represents in Chile and in the world, the major cause of death in children, adolescents and young adults; and is one of the most important causes of morbidity. It is a significant public health problem, ...
Análisis semiótico del cortometraje Save Ralph como estrategia de marketing social en el año 2021
(Universidad Privada del NortePE, 2023-06-13)
El presente trabajo de investigación tiene como objetivo realizar un análisis del cortometraje Save Ralph, como estrategia de marketing social. Para ello se ha utilizado un enfoque cualitativo de diseño hermenéutico donde ...
Social class shapes donation allocation preferences
(2021)
When considering a charitable act, consumers must often decide on how to allocate their resources across a multitude of possible causes. This article assesses how the relative “urgency” of the causes under consideration ...
LA TRANSFORMACIÓN DE LA CAUSA EN EL DERECHO DE CONTRATOS FRANCÉS
La causa es una noción central del derecho civil francés que sobrepasa los límites de las condiciones de validez del contrato, y que ha originado abundantes discusiones doctrinales alrededor de su definición y función. La ...
Brand attachment importance to corporate social responsibility causes adherenceLa importancia del apego de marca para la adhesión a causas de responsabilidad social corporativaA importância do apego à marca para o engajamento em causas de responsabilidade social corporativa
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2018)
LA TRANSFORMACIÓN DE LA CAUSA EN EL DERECHO DE CONTRATOS FRANCÉS
(Pontificia Universidad Javeriana, 2018)