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The effect of changes in visibility and price on fruit purchasing at a university cafeteria in Lima, Peru
(Cambridge University Press, 2015)
OBJECTIVE: To determine the effect of increasing fruit visibility, adding information and lowering price on fruit purchasing at a university cafeteria in Lima, Peru. DESIGN: Quasi-experimental pilot study of a three-phase ...
The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior
(2015-10-28)
This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes ...
Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
(Universidade do Vale do Rio dos Sinos, 2016-09-16)
Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
(Universidade do Vale do Rio dos Sinos, 2016-09-16)
Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: Evidence from BrazilEfeito do estilo de vida relacionado à alimentação orgânica na atitude e intenção de compra de alimentos orgânicos: Evidências do Brasil
(2021-10-01)
Objective: Analyze the effect of organic food-related lifestyle towards the attitude and purchase intention on organic food in the Brazilian context. Method: A conceptual framework was developed with a second-order construct, ...
Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
(2013)
Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ...
Variables que influyen en el comportamiento de compra en consumidores de alimentos orgánicos de 18 a 60 años de los NSE A, B Y c en Lima MetropolitanaVariables that influence the purchase behavior of organic products in consumers aged 18 to 60 years of ses A, B and C in Metropolitan Lima
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022)