Buscar
Mostrando ítems 1-10 de 902
Buying Food Online: what explains the consumer purchase behaviour?
(2021)
The motivations of the consumer when he or she is buying food online remain unknown. This is one of the first research to review the general motivations that the consumer presents when making the decision to purchase food ...
Consumer motivations to purchase from benefit corporations (B Corps).
The objective of this study is to explore the motivational structures of consumers in the decision to purchase from Benefit Corporations (B Corps) by applying means-end chain (MEC) theory and using a soft-laddering technique. ...
The potential effects of Coca-Cola's corporate social responsibility practices on the ecuadorian consumers’ perception
(PUCE, 2018)
This research seeks to understand the Ecuadorian consumers’ motivators in
order to purchase Coca-Cola products and their perspectives on Corporate Social
Responsibility (CSR) when purchasing from the brand. The research ...
Consumption of luxury goods in Brazil: purchasing motives and values of Brazilian consumers and implications for marketing
(2016-02-29)
Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian ...
Motivación hedónica, motivación utilitaria y confianza online en relación a la intención de compra en el social commerce
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-12-04)
El uso de plataformas digitales como el social commerce y las compras en línea, ha aumentado recientemente y ha cambiado también el comportamiento de los consumidores. La confianza es un elemento crucial en los entornos ...
Compras públicas compartilhadas: uma análise sobre os principais antecedentes ao processo de formação de redes de compras entre hospitais públicos
(Universidade do Vale do Rio dos Sinos, 2022-04-11)
The objective of this work is to analyze the effect of the main factors antecedent to the process of formation of networks of purchases between public hospitals in the intention to carry out shared purchases. To test the ...