A wide variety of digital communication strategies and public relations has been implemented to provide transparency to the formulation, execution and evaluation of public policies in various areas, including environmental ...

This paper addresses the perception of Public Relations professionals in Brazil regarding the Astroturfing phenomenon, for this reason, a qualitative approach was proposed through exploratory research. The relational ...

Public diplomacy is a field of study that intersects several areas, including public relations. International public relations deals with a nation's relationship with global audiences and public diplomacy is the nation's ...

The theme of this monograph is the study of publics in Public Relations, with delimitation in the development of a tool for publics characterization. As a problem, we bring this gap to de area. The general objective is to ...

Consequentialist theories postulate that our actions' consequences should be the focus on our thoughts over professional ethics. When applied to discussions regarding the role of public relations in strategic planning, ...

This conceptual paper contends, considering the Latin American context, that public relations as a discipline and practice needs to address the relevance of trust in understanding of and theorizing on public relations ...