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The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2010)
Family firms' identity communication and consumers' product involvement impact on consumer response
(Psychology & Marketing, 2020)
Development of a short scale to measure sustainable product involvement
(Universidad Estatal a Distancia, 2021)
Family firms’ identity communication and consumers’ product involvement impact on consumer response
(Wiley-Liss Inc., 2019)
The purpose of this study is to determine whether the image transfer theory and the elaboration likelihood model can provide a theoretical framework capable of assessing the influence of consumers’ product involvement and ...
Family firms' identity communication and consumers' product involvement impact on consumer response
(Psychology & Marketing, 2020)
Open innovation and user s involvement in new product development: a case study in the automotive sector
(2013)
Innovation is an essential factor for obtaining competitive advantages. The search for external knowledge sources for product creation, which can contribute to the innovation process, has become a constant among companies, ...
Participação do fornecedor de ingredientes no desenvolvimento de produtos: estudo de casos em processadoras de bebidas.
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2006-08-09)
The capacity of introducing new products in the market has been considered as
an important factor for companies competitiveness. This is the reality of the food industry
that adopts technological and organizational changes ...
Users' involvement in the innovation process through web 2.0: A framework for involvement analysis in a Brazilian automotive company
(2015-06-30)
Organizations are inserted into a competitive environment in which innovation is an essential factor in gaining temporary competitive advantages. The search for external sources of knowledge, which can contribute to the ...
Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company
(2014-04-30)
Organizations are inserted into a competitive environment in which innovation is an essential factor in gaining temporary competitive advantages. The search for external sources of knowledge, which can contribute to the ...