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Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
(Wiley-Blackwell, 2014-05)
Smoking habit seriously affects public health in a number of direct and indirect ways. The study reported here took place in Brazil and examined the promotional activities of the tobacco industry at the point of sale, with ...
Mercadotecnia y comercialización de proyectos tecnológicos
(2017-01-01)
Merchandising is a Marketing technique which studies the way to increase the cost effectiveness in the point of sale. It´s main objective is to motivate the customers to make a purchase by increasing the attractiveness of ...
Integrated communication in retail fashion: a study of integration between advertising and communication at the point of sale
(Annapolis, 2013-03)
This paper aims to verify if there is integration and consistency between the messages and positioning used in
communication campaigns propagated by television and print media in relation to existing communication at ...
Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
(International Institute of Informatics and Systemics, IIIS, 2019-01-01)
Retail trade modernization in Peru has displaced the traditional retailer as the first option when it comes to shopping. Supermarkets have grown 45% during the last four years and the new convenience stores gather all ...
The changing role of the salesperson: how should salespeople act today?
Purpose: The purpose of this paper is to highlight the nature and the organizational role of salespeople and, in particular, underscore the change in salespeople’s management in the current business context. Design/metho ...
Punto de Equilibrio II
(2018-04-01)
At the end of the subject the student will know the different ways of calculating the
equilibrium point based on the requirements of the company, allowing to trace the sales
goals that allow the generation of profits for ...
Economic breakeven point and individual quantities of products and services
(Associação Brasileira de Engenharia de Produção - ABEPROInternational Foundation for Production Research - IFPRFoz do Iguaçu, Brasil, 2013-07-28)
A study on the relation of the economic breakeven point with its respective individual quantities of products and services is presented. The economic breakeven point in operation systems, for a given span of time, occurs ...
A influência do vídeo no ponto de venda na atitude de marca e o comportamento de compra de clientes de um supermercado
(Universidade Tecnológica Federal do ParanáCuritibaBrasilEspecialização em Gestão EmpresarialUTFPR, 2018-10-14)
This monograph proposes a study on how a video delivered at the point of sale can influence the consumers’ final decision on product purchase. It takes into account the aspects that consumers consider most important when ...
Reliable on-line human signature verification systems
(Ieee Computer SocLos Alamitos, 1996)
Punto de venta
(ITESO, 2020-11)