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Um profissional liberal enquanto marca: construção de um plano de branding
(BrasilUFSMCentro de Ciências Sociais e Humanas, 2016-12-12)
This paper proposes a constuction and management brand plan for independent professionals. Thus, it sought to understand the brand role in marketing strategies and the branding process development nowadays. At first, were ...
Gestión de branding para posicionar la marca Conagopare en la provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2022-12-19)
This research work aimed to develop a branding management plan by designing strategies to position the CONAGOPARE brand in the province of Chimborazo. The research was carried out under a quantitative and qualitative ...
The brand meaning co-creation process on Facebook
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ...
Do manual de identidade visual para o brand book: a importância do design gráfico para o branding
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Desenho Industrial, 2012-10-22)
This paper presents a theoretical and conceptual design of the award, especially the graphic design on its strategic role in the expression proposed by branding communications, and also to position it within the strategic ...
Plan de branding para mejorar el posicionamiento de Pallet’s Bistro en el mercado de la ciudad de Quito sector Carcelén
(Escuela Superior Politécnica de Chimborazo, 2021-12-12)
The present study focused on developing a branding plan to improve the positioning of the Pallet's Bistro brand in the gastronomic market in Carcelén located in Quito city by structuring a correct brand identity through ...
Branding de destinos para promocionar los atractivos turísticos del GAD Francisco de Orellana
(Escuela Superior Politécnica de Chimborazo, 2022-08-08)
This research study was aimed to promote the tourist attractions of Gad Francisco de Orellana through the development of a branding plan so that the methodological framework was based on the application of surveys, through ...
Identidade de marca: construindo um plano de branding para uma cervejaria artesanal
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2016-12-15)
The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...
Diseño de un plan de branding corporativo y su incidencia en el posicionamiento de la empresa ACOINSA S.A.C, 2019
(Universidad Nacional de Trujillo, 2019)
El presente trabajo de investigación se elaboró con la finalidad de: Demostrar de qué
manera un plan de branding corporativo se relaciona en el posicionamiento de la
empresa ACOINSA S.A.C, 2019. La presente investigación ...
Plan de branding para mejorar el posicionamiento del restaurante Maderos Steak House en el cantón de Lago Agrio
(Escuela Superior Politécnica de Chimborazo, 2021-12-15)
This research aimed to carry out a branding plan to improve the positioning of the "Maderos Steak House" restaurant in Lago Agrio canton. This study focused on a qualitative and quantitative approach, according to the ...
Branding corporativo para el posicionamiento de marca de la Asociación de Producción Artesanal Emprendedores Primicias ASOPROAPRIM de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-03-08)
The present study called "Corporate Branding for the positioning of the Association of Artisan Production Entrepreneurs PRIMICIAS ASOPROAPRIM located in Riobamba city" is aimed to design a branding system for the recognition ...