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Marketing político y satisfacción con el desempeño del gobierno. El caso de las campañas electorales del Econ. Rafael Correa Delgado, 2009, 2013
(2016)
This investigation aims to explain the electoral campaigns by President Rafael Correa in 2009 and 2013, from the perspective of political marketing. Using the marketing mix as the main analytical tool considering the ...
Estrategias de los “Spin Doctors” en el video de Tiktok de Xavier Hervas
(2023-02)
The electoral campaign of former candidate Xavier Hervas, caused a milestone in the political history of Ecuador for his percentage in the presidential elections of 2021. Hervas being an outsider in the political field, ...
Análisis del contenido publicado en prensa sobre Guillermo Lasso y Lenín Moreno, durante la campaña electoral de la primera vuelta del 2017, desde el marketing político
(2018-07-26)
This article analyzes the promotion of the candidacies of Moreno and Lasso in the first electoral round of Ecuador 2017. The objective is to determine the role played by the press in the construction of favorable or ...
El papel de las herramientas del Marketing Político utilizadas durante la campaña de Gustavo Petro para las elecciones a la presidencia de la República en Colombia en el 2010
(Universidad del RosarioCiencia Política y GobiernoFacultad de Ciencia Política y Gobierno, 2011)
Through the study of Political Marketing tools used during the campaign of Gustavo Petro for the presidency of the Republic in 2010, seeks to determine the political role of the same. The research makes a methodological ...
Análisis de las expresiones en torno a la religión en las estrategias de marketing político. Estudio de caso: campaña política a la presidencia de la República de Colombia de Juan Manuel Santos Calderón.
(Universidad del RosarioCiencia Política y GobiernoFacultad de Ciencia Política y Gobierno, 2012)
Religion tends to be a useful tool for political marketing strategies, while individuals may come to define part of their political decisions based on it. Thus, through the analysis of the use of expressions about religion ...
La seguridad democrática, una estrategia de marketing político del gobierno de Álvaro Uribe Vélez: percepción vs. realidad 2002 – 2010
(Universidad del RosarioCiencia Política y GobiernoFacultad de Ciencia Política y Gobierno, 2014)
The interest of this paper is to understand the political marketing strategies used by Álvaro Uribe Vélez in the period 2002- 2010, which influenced the configuration of the perceived safety of Colombians. So will analyze ...
Posicionamento de Marca: uma análise da comunicação da governadora Fátima Bezerra no Instagram no ano de 2018
(Universidade Federal do Rio Grande do NorteBrasilUFRNComunicação Social - Publicidade e Propaganda, 2021-04-22)
Brand positioning is one of the main strategies within the sphere of political and
electoral marketing. Basically, its objective is to transmit a message that creates an
intentional image in the minds of consumers (citizens ...
Impacto del marketing digital en la provincia de Pichincha utilizado en la consulta popular del 2018.
(2019-07)
Technological development is a link that in social communication is present every day more with users and comes massively with any type of information to the population, so that nowadays through virtual employment through ...
Incidencia de las técnicas de investigación cuantitativa en el diseño de estrategias de marketing electoral. Análisis de la campaña para la presidencia del partido verde 2010.
(Universidad del RosarioCiencia Política y GobiernoFacultad de Ciencia Política y Gobierno, 2012)
The Green Party's political campaign for the presidency in 2010 was a campaign with many peculiarities. This paper analyzes the campaign and remarks the techniques of quantitative research and the impact of these marketing ...
Análisis del mix de marketing político aplicado en la campaña electoral por los partidos más representativos según las elecciones generales 2021
(Universidad de Cuenca, 2023-03-07)
The objective of this study is to approach us to the marketing MIX strategies applied by the most
popular parties (according to the vote intention percentage), that under the results of the first
electoral round were the ...