This study aims to explore image audit methods in organizational scope, with the main support of the Image Configuration Method (DE TONI, 2009). The end of this present study aims to introduce a matrix of image hearing ...

The study and understanding of organizational culture assumes a central role for university management, as it becomes a strong conditioning factor during decision-making at all levels. By providing members with a socially ...

Process Manual. Diagrammed flows of activities, sub processes and processes that make up the Macroprocess 02 "Communication and Image".

The present study aims to determine the perception of undergraduate students on the communication channels of a Federal Institution of Higher Education. Within this perspective, there is the case of the Federal University ...

This work has as its theme the strategic public relations and building organizational image. Through this theme was given rise to the following research problem: events / fairs can be a strategic tool of public relations ...

The present article presents a tool called an image hexagon which, together with the previously developed usefulness/performance hexagon, is intended to provide support for the management of sustainability, in order to ...

O que se segue é uma análise da cultura organizacional de uma escola pública estadual do município de Rio Claro - SP e sua caracterização a partir das metáforas utilizadas por Jorge Adelino Costa, com o intuito de buscar ...