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Importancia del color en los empaques y envases de alimentos y bebidas, la percepción del sabor y las emociones del consumidor
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2016)
This article seeks to analyze the importance that the color has in the containers and
packaging of food and beverage, taste perception and the emotions associated with the
consumer. From this perspective for consumer ...