The objective of the present study was to retain current customers of a company that trades autoparts called “Los Andes” which is located in Riobamba city, through the implementation of a merchandising plan. To develop ...

This article deals with the trajectory of rock music, both as art and as a consumer commodity. People recognized the emergence of rock music as a worldwide phenomenon of criticism, rebellion, and breaking of paradigms, ...

The main purpose of this research was to apply strategies focused on the loyalty of the clients of Hakin Kennel HK Mascotas in the city of Riobamba. A methodological framework that provided the different tools, instruments, ...

This dissertation performs a history of advertising in the Hollywood cinema through the analysis of significant works of each historical period. Focuses on the evolution of marketing techniques and tools. Discusses three ...

the intent of this text is to analyze the concept of citizenship analytically from two elements that are presented as two sides of the sa me coin, the public and the private, having these developments that seem increasingly ...

El presente proyecto se orienta a la implementación de un plan de merchandising para la comercialización de ropa unisex en la tienda SRH en la ciudad de Guayaquil. Actualmente la industria de la moda crece rápidamente, ...