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Marketing Social ¿Un Engaño especializado para la Sociedad o una nueva alternativa para la RSE?
(2013-04-26)
En la actualidad las empresas que generan una mayor utilidad para sus accionistas, no son necesariamente las empresas más exitosas. En realidad las organizaciones empresariales más exitosas son las que muestran un liderazgo ...
Chilean Regional Strategies in Response to Economic Liberalization
(UNIVERSIA, 2010)
The article analyzes the foreign investment decision as a response to the economic liberalization in Chile, using data obtained from a survey of 102 managers I argue that the knowledge on strategies in response to reforms ...
DIALOGUE ABOUT THE LIABILITY OF CORPORATE SOCIAL CONCEPTS (CSR) AND MARKETING FOR SOCIAL CAUSES (MCS) INVESTMENT IN THE CONTEXT OF CORPORATE SOCIAL (ISC)
(Univ Nove Julho, 2015-04-01)
With the evolution of social relations between business organizations and society, especially after the 1980s, a multitude of terminologies comes in addition to propose specific to their applications, causing some understanding ...
Diseño de plan de marketing socialmente responsable para exportadores del sector frutas del Ecuador
(Universidad de Guayaquil, Facultad de Ciencias Adminiatrativas, 2021)
Con la presente investigación se pretende llegar a mercados internacionales sustentables a través del diseño de un plan de marketing socialmente responsable para exportadores del sector de frutas del Ecuador que aporte ...
Marketing sustentable. Utilización del marketing sustentable en la industria textil y de la indumentaria
(Facultad de Diseño y Comunicación. Universidad de Palermo, 2019)
The potential effects of Coca-Cola's corporate social responsibility practices on the ecuadorian consumers’ perception
(PUCE, 2018)
This research seeks to understand the Ecuadorian consumers’ motivators in
order to purchase Coca-Cola products and their perspectives on Corporate Social
Responsibility (CSR) when purchasing from the brand. The research ...
Corporate social responsibility, origin and relevanceResponsabilidad social corporativa, origen y relevancia
(Posgrados de la División de Ciencias Económica Administrativas, 2021)
Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy
(Elsevier Espana S.L., 2017-01-01)
In recent years, Corporate Social Responsibility (CSR) has been addressed and managed by all types of companies and organizations in several ways. It has also led both business people and scholars to articulate varied ...
¿Marketing social u orientación social del marketing? Una propuesta para designar la etapa del marketing con responsabilidad social y medioambiental
(Universidad de La Salle. Ediciones Unisalle, 30 d)