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Plan de marketing social para la Asociación “APRODVICH”, de la ciudad de Riobamba, provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2019-07-30)
The following research project called "Social Marketing Plan for the APRODVICH Association of Riobamba city, Chimborazo province", aims to position the brand of its synthetic field in the Riobamba market. Fundamentally the ...
Diseño de un plan de marketing mix para Talleres Gabriel de la ciudad de Riobamba, periodo 2012-2014
(Escuela Superior Politécnica de Chimborazo, 2013)
The Mix Marketing Plan is a basic management tool that uses any enterprise oriented to the market that pretends to be competitive. This work is summarized in the following chapters: The first chapter called Nature of ...
Plan integral de marketing para el almacén “Lubrirepuesto Bonilla” del cantón Caluma provincia de Bolívar.
(Escuela Superior Politécnica de Chimborazo, 2018-11)
The objetive of this research work was desing a marketing plan that allows improving the positioning of business dedicated to the sale of godos and services of automotive parts for cars. Through a qualitative analysis, the ...
Plan de marketing digital para el posicionamiento de Duck Marketing Solutions en la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-05-18)
In this study, a Digital Marketing plan is proposed for the positioning of Duck Marketing Solutions, headquartered in Riobamba city. To have constancy about the investigation, a qualitative and quantitative study approach ...
Plan de marketing para la agencia del Banco del Pacífico, Paseo Shopping, en la ciudad de Riobamba.
(Escuela Superior Politécnica de Chimborazo, 2017-05)
The marketing plan for the Banco del Pacifico branch office of Paseo Shopping in the city of Riobamba determines efficiency, effectiveness and competitive management so as to have vision and planning for its growth and ...
Plan de marketing para la Empresa Humitas San Nicolás de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2019-06-24)
The current research Project aimed to develop a marketing plan for “Humitas San Nicolás” enterprise at Riobamba city, which seeks to contribute to the enterprise positioning and development in the market, by means of stating ...
Plan de marketing para fomentar el turismo en la Comuna de Hijuelas
(Universidad de Valparaíso, Viña del Mar, 2012)
En esta tesis se plantea un Plan de Marketing de ciudad para fomentar el turismo, pero sin descuidar otros públicos objetivos que son los inversionistas y los residentes de la ciudad. Se propone entonces, una serie de pasos ...
Plan de marketing para mejorar el posicionamiento de la empresa Expovallas en la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2020-04-23)
In the present investigation Marketing Plan was elaborated to improve the positioning of the Expovallas Company in Riobamba city. For the investigation a questionnaire was applied to a sample of 383 between internal and ...
Plan de marketing para las empresas de fabricación de productos lácteos y sus derivados en la zona 3.
(Escuela Superior Politécnica de Chimborazo, 2017-10)
The objective was to develop a Marketing Plan for the dairy product companies in zone
3.
The problem was identified, based on the inadequate application of marketing strategies
in the target markets, antecedents that ...
Plan de marketing digital para reactivar el sector artesanal del cantón Guano provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2021-02-03)
The present study aims to design a Digital Marketing Plan that allows to reactivate the artisan sector in Guano canton, in order to positively influence the trading of products and promote their growth within the market. ...