Now showing items 1-10 of 1879
Model of a game for improving integrated decisions in production management
This paper presents the results obtained with a business game whose model represents the decision making process related to two moments at an industrial company. The first refers to the project of the industrial plant, and ...
Factors that influence the decision to produce exportables in the Chilean agricultural sectorFactores que influyen en la decisión de producir exportables en el sector agrícola chileno
(Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias, 2013)
Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2009)
Price and in-store promotions in an emerging market
(Emerald Group Publishing Ltd., 2018)
Purpose: The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions ...
Implementacion de estrategias de mercadeo en Oficinas y Modulares Ltda
Determine the importance of a well established marketing department in any company, so that the decision-making support from the generation of structured strategies generating increased sales, excellent after sales services ...
Global and local advertising strategies: A dynamic multi-market optimal control model
Differential games have been widely used to model advertising strategies of companies. Nevertheless, most of these studies have concentrated on the dynamics and market structure of the problem, neglecting their multi-market ...