Buscar
Mostrando ítems 1-10 de 1092
Identifying financial crises in real time
(2013-03-15)
Following the thermodynamic formulation of a multifractal measure that was shown to enable the detection of large fluctuations at an early stage, here we propose a new index which permits us to distinguish events like ...
Marketing público y marketing universitario : la orientación de las universidades hacia la satisfacción de demandas de conocimiento de la sociedadPublic marketing and university marketing : the orientation of universities towards the satisfaction of demand for knowledge from society
(Universidad Nacional de Cuyo. Facultad de Ciencias Políticas y Sociales, 2015)
From the origin of the marketing to the social orientation: from the economic perspective to the social one. Organization and communication aspectsDa origem do marketing à sua orientação social: desde a perspectiva econômica à social. Aspectos de organização e comunicaçãoDa origem do marketing à sua orientação social: desde a perspectiva econômica à social. Aspectos de organização e comunicação
(Universidade Federal do Rio Grande do Sul, 2010)
Capital Structure Analysis of EBXGroup's Companies: Combining Theory and Practice
(Univ Brasilia, Bus Adm Dept, 2017-09-01)
According to market timing theory, companies tend to issue stocks or debts to take advantage of opportunity windows, and this behavior is a significant determinant in company capital structure. Based on this assertion and ...
Time-to-need: a portfolio tool to balance the time-to-market
(Emerald Group Publishing LimitedBradford, 2014)
Purpose – The purpose of this paper is to provide a management tool to maximise the effective time-to-market of a portfolio given the competitive monitoring activities.
Design/methodology/approach – From the constant ...
Identifying financial crises in real time
(ElsevierAmsterdam, 2013-03)
Following the thermodynamic formulation of a multifractal measure that was shown to enable the detection of large fluctuations at an early stage, here we propose a new index which permits us to distinguish events like ...
SOCIAL MEDIA MARKETING COMMUNICATION: EFFECT OF INTERACTIVITY AND VIVIDNESS ON USER ENGAGEMENT
(Univ Nove Julho, 2019-10-01)
Objective: The study analyzes the effect of interactivity and vividness on Facebook posts with respect to user engagement, in a higher education institutions context. Method: Quantitative and descriptive. Data was collected ...
On the efficiency of sovereign bond markets
(Elsevier Science, 2012-09-15)
The existence of memory in financial time series has been extensively studied for several stock markets around the world by means of different approaches. However, fixed income markets, i.e. those where corporate and ...
Técnicas de neuromarketing aplicadas en un email publicitario.
(Escuela Superior Politécnica de Chimborazo, 2018-06-11)
This article presents a study on the key elements that an advertising e-mail should imply in order to awaken the user’s attention and interest in it and on the other hand, the desire to want to buy the product or service ...