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Implication of work environment, market and learning orientations on innovation in Indonesia
(Universidad del Zulia, 2020)
Market Orientation and Innovators� Success: an Exploration of the Influence of Customer and Competitor Orientation
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2014)
An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan
This study examines the social media strategy and performance of fashion brands. Drawing upon the resource-based view, the study explores the influence of entrepreneurial orientation, innovation orientation, and market ...
Location, market orientation, and firm performance: An analysis of the Colombian healthcare industry
(Instituto Tecnológico de Costa Rica, 2022)
The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá.
(2013-07-16)
This paper presents a study of the Market Orientation (MO)concept and its relationship with Financial Performance (FP) in
Bogotá-based MSMEs. The primary source of information was collected using the MARKOR (Kohli & ...
The impact of marketing innovation on companies’ environmental orientation
Purpose: The purpose of this study is to explore the relationship between companies’ marketing innovation and environmental orientation and to determine how this relationship differs between manufacturing and service ...
Market orientation at universities: construct and exploratory validation
(Universidad Nacional de Colombia. Facultad de Ciencias Económicas. Escuela de Administración y Contaduría PúblicaCO, 2010-01-01)
Faced with a panorama of growing competitiveness in which universities are forced to get resources on their own, the concept of market orientation can be seen as a solution backed by ample literature. However, the existing ...
Market orientation at universities: construct and exploratory validation
(Universidad Nacional de Colombia. Facultad de Ciencias Económicas. Escuela de Administración y Contaduría PúblicaCO, 2010-01-01)
Faced with a panorama of growing competitiveness in which universities are forced to get resources on their own, the concept of market orientation can be seen as a solution backed by ample literature. However, the existing ...
The most influential countries in market orientation: a bibliometric analysis between 1990 and 2016
(Sage Publications, 2018)
The purpose of this article is to analyze the most productive and influential countries engaging in market orientation (MO) research between 1990 and 2016. This article shows the general trajectories of these countries, ...
¿Marketing social u orientación social del marketing? Una propuesta para designar la etapa del marketing con responsabilidad social y medioambiental
(Universidad de La Salle. Ediciones Unisalle, 30 d)