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Alignment of operations strategy: Exploring the marketing interface
(2013-03-12)
Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective ...
Alignment of operations strategy: Exploring the marketing interface
(2013-03-12)
Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective ...
Análise exploratória dos impactos das decisões de marketing no desempenho de entrega e na flexibilidade da área de operações em uma manufatura de alimentos
(Universidade do Vale do Rio dos Sinos, 2017-08-25)
Improving the performance of manufacturing companies has become a constant challenge in the face of the difficulties of the economic scenario in Brazil and global competitiveness. Thus, the alignment between market demand ...
Análise exploratória dos impactos das decisões de marketing sobre o desempenho de entrega da área de operações a partir de redes neurais artificiais
(Universidade do Vale do Rio dos Sinos, 2013-01-31)
Companies should be constantly evolving as its performance due to competition on the market. Therefore, it is necessary to know what the market wants and manufacture this necessity with high operation performance, in order ...
Análise exploratória dos impactos das decisões de marketing sobre o desempenho de entrega da área de operações a partir de redes neurais artificiais
(Universidade do Vale do Rio dos Sinos, 2013-01-31)
Companies should be constantly evolving as its performance due to competition on the market. Therefore, it is necessary to know what the market wants and manufacture this necessity with high operation performance, in order ...
Estratégias de marketing em cooperativas - o caso da CESMA
(Universidade Federal de Santa MariaBRAdministraçãoUFSMPrograma de Pós-Graduação em Administração, 2006-04-03)
Most part of non-profit organizations, like co-operative associations, are not making use of the management science for a better development of their strategies. From a case study, this dissertation presents an analysis ...
Utilização de métodos exatos para a resolução do problema de marketing direto com oferta de produtos
(Universidade Federal de Santa MariaBrasilUFSMCentro de Tecnologia, 2018)
The increasing competitiveness requires more operational efficiency and rationalization of the
employed resources. In this context, the use of engineering tools is essential for companies to
maximize their profits and ...
Plan de Marketing de la Asociaci?n de T?cnicos Electricistas del Tolima - ASOTECTOL
(Universidad de Ibagu?, Universidad de Valencia.Facultad de Ciencias Econ?micas y Administrativas., 2021)