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Comunicação Tangram: uma metodologia de comunicação para micro e pequenas empresas
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2018)
This paper seeks to understand the relationship between organizational strategy and strategic communication in the field of micro and small enterprises and to develop a communication model that meets the demands of these ...
Planejamento estratégico: um método para implementação na micro e pequena empresa
(Universidade Federal de Santa MariaBREngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de Produção, 2013-02-20)
The marketing universe of micro and small enterprises is widely competitive, which will be absorbed those that have higher quality and competence. In the quest for excellence, enterprises resort to administrative tools ...
Análise do conhecimento sobre plano de negócios em micro e pequenas empresas do setor de panificação e confeitaria
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2015-07-07)
At the time of starting a business or in the course of operating the same, there are many details to be observed for efficient management, such as initial investment, customer, location, suppliers, easier access to business ...
Comparação de ferramentas gerenciais de planejamento estratégico: estudo de caso na empresa ALFA
(Universidade Federal de Santa MariaCentro de Tecnologia, 2014-12-02)
Strategic planning is a fundamental tool for the enterprise development and should not be delimited to the organization size. However, a planning process management in micro and small business should be aligned with the ...
Planejamento estratégico, inovação e comunicação em micro e pequenas empresas
(Universidade Estadual Paulista (Unesp), 2017-03-06)
Due to market changes that are happening there is an increasing need for constant innovation on micro and small enterpreneurs. Taking this into consideration, the goal of this study is to reflect upon the relationship that ...
Análise do perfil empreendedor nas micro e pequenas empresas do setor de vestuário
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2014-07-07)
With so many companies being created and because of the difficulties that many suffer in the early years of its activities, it makes you realize how important it is to have knowledge of the market in which it operates, the ...
Planejamento regional do turismo no Vale do Paraíba: estudo de caso na micro-região de Bananal - SP
(Universidade Estadual Paulista (UNESP), 2014)