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El valor comunicacional de los influenciadores : participación de un influenciador en una campaña publicitaria en redes sociales
(Universidad de San Andrés. Escuela de Negocios, 2017-09)
Internet share of advertising expenditure: growth drivers and inhibitors in the Brazilian market
(2011-09-21)
Internet advertising spending as a percentage of total advertising expenditure varies significantly from one country to another. The figure is as low as 4.7% in the Brazilian market and as high as 28.5% in the British ...
Edén, comercializadora on-line de prendas de vestir urbanas
(Universidad de La Salle. Facultad de Ciencias Económicas y Sociales. Finanzas y Comercio Internacional, 2019)
Facebook y las marcas en Argentina.
(Universidad de San Andrés. Escuela de Administración y Negocios, 2012-07)
Music in Advertising that Attracts Undergraduates
This study analyses some essential aspects of the music used in the audiovisual advertising most liked by university students. The results of a longitudinal study carried out at the Jóvenes Tocados por la Publicidad ...
Advertising of medical devices on the Internet
(Universidad del Zulia, 2020)
The effect of advergames, banners and user type on the attitude to brand and intention to purchase
(FECAP, 2018-06)
Purpose - This research was intended to analyze the effectiveness of advergames in comparison with banners. In addition, it seeks to analyze whether the type of user (someone who just casually browses the Internet vs. ...
The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public
(Univ Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & Comun, 2019-01-01)
The children's audience is increasingly integrated with the media content present on the Internet and its tools, especially YouTube channels, specifically those that direct their content to children. In this context, this ...
Smart Advertising
(ITESO, 2018-08)
Smart Advertising
(ITESO, 2018-08)