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Encuestas electorales. Medios de comunicación, campañas electorales y marketing político en México, 1998-2000
(Universidad Michoacana de San Nicolás de Hidalgo, 2010-02)
In our country the presence of political propaganda through the means is abundant and practically permanent. In the year of 1988 an electoral fact that must mark the political life of the country in an indelible way happened. ...